AI Optimizations | Kisaco Research

AI Optimizations

AI Optimizations

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Technologist Deep-Dive (Gen AI & Data Science) Track
AI Technologists
Data Science
Hallucination Prevention
AI Optimizations

Author:

Dat Ngo

Machine Learning Engineer
Arize AI

Dat Ngo is a data scientist and machine learning engineer who works directly with Arize AI users to evaluate and troubleshoot generative AI applications. Before Arize, Ngo led strategic data science efforts at PointPredictive, alliantgroup, and Wood Mackenzie. Ngo has a Master of Science in Applied Statistics from Texas A&M University.

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Dat Ngo

Machine Learning Engineer
Arize AI

Dat Ngo is a data scientist and machine learning engineer who works directly with Arize AI users to evaluate and troubleshoot generative AI applications. Before Arize, Ngo led strategic data science efforts at PointPredictive, alliantgroup, and Wood Mackenzie. Ngo has a Master of Science in Applied Statistics from Texas A&M University.

Less than 1 out of 10 marketing campaigns really work. How can AI help generate marketing campaigns that increase the chance of success? In this session, Abbas Arslan will talk us through the experience of The Coca-Cola Company to revitalize their marketing effectiveness with AI at its core.

Application & Gen AI Integration (Business Leaders) Track
Marketing
Business Leader
AI Optimizations
Data Analysis

Author:

Abbas Arslan

Senior Marketing Director
Coca-Cola

Abbas is a Global Marketing leader with expertise in Consumer Marketing, Digital Marketing, Creative Strategy, Innovation Success and Artificial Intelligence.

Over last 20 years, he has positively impacted businesses across 50+ countries through user base acceleration, market share gains and stronger brand building. Abbas has also led the Predictive Insights at Coca-Cola with focus on use of Artificial Intelligence. His work has led to stronger effectiveness while significantly reducing time and cost.

... read more

Abbas Arslan

Senior Marketing Director
Coca-Cola

Abbas is a Global Marketing leader with expertise in Consumer Marketing, Digital Marketing, Creative Strategy, Innovation Success and Artificial Intelligence.

Over last 20 years, he has positively impacted businesses across 50+ countries through user base acceleration, market share gains and stronger brand building. Abbas has also led the Predictive Insights at Coca-Cola with focus on use of Artificial Intelligence. His work has led to stronger effectiveness while significantly reducing time and cost.