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Wednesday, 18 Feb, 2026Pre-Day
VIP Workout Class (invite only)
Time:1:00 PM - 1:45 PMSession Type:General Session (Presentation)WORKSHOP: Butter
Session Topics:ScalingAIDigitalizationSpeaker(s):
Charles Rosenblatt
Chief Commercial OfficerButter PaymentsTime:3:00 PM - 4:00 PMSession Type:General Session (Presentation)WORKSHOP: Location Is (Still) Everything: How to Choose, Negotiate, and Scale Physical Spaces
Site selection is strategy, especially when you're scaling. This session unpacks how top fitness brands are using real estate analytics to choose winning locations, negotiate smarter leases, and decide between foot traffic hubs and destination spaces. Walk away with proven tactics to optimise rent, minimise risk, and expand with confidence, whether you're opening your second location or your twentieth.
Speaker(s):
John Klein
Chief Executive OfficerPause StudioAs the SVP of Real Estate for Equinox, from 2002 to 2018, John led the expansion for both Equinox and Soulcycle.
As Co-founder of Pause, John is focused on business vision and strategy, growth, real estate development, and financing for the company.
Time:4:15 PM - 5:15 PMSession Type:General Session (Presentation) -
Thursday, 19 Feb, 2026Registration & Welcome Refreshments8:00 AM - 8:50 AM
Networking & 1-2-1 Meetings
Time:8:00 AM - 8:40 AMSession Type:General Session (Presentation)Wellness Corner: Guided Breathwork Session
Time:8:00 AM - 8:40 AMSession Type:General Session (Presentation)Chairperson's Opening Address8:50 AM - 9:00 AMMorning SessionsDesigning Desire: The Next Evolution of Prestige in Fitness
Luxury fitness is entering a new phase defined by biometric optimization, AI-curated longevity programs, and ultra-personalized, high-touch ecosystems that extend far beyond the gym floor. We'll unpack how forward-thinking brands are building premium revenue streams through medical-grade recovery, hormone and metabolic diagnostics, and exclusive community tiers that drive lifetime value. Walk away with key intel on how to prioritize high-margin innovation, future-proof your offering, and outpace competitors in the next evolution of luxury fitness.
Session Topics:ScalingAIDigitalizationRevenue DiversificationDataScience-Backed TrendsLongevityPreventative HealthConsumer BehaviourMember ExperienceWomen's HealthSpeaker(s):
John Penny
Managing DirectorThird SpaceSession Job Focus:Time:9:00 AM - 9:20 AMAgenda Track No.:Track 1Session Type:TrackMaximizing ROI Across HVLP Models
HVLP is doubling down on efficiency, scale, and most importantly, experience. We’ll break down how leaders are leveraging automation, lean staffing, dynamic pricing, and high-value digital and wellness add-ons to grow market share, deepen unit economics and build loyalty. Walk away with clarity on where to invest, what to streamline, and how to unlock even greater profitability in this rapidly scaling segment.
Session Topics:ScalingRevenue DiversificationDataAIDigitalizationScience-Backed TrendsLongevityPreventative HealthConsumer BehaviourMember ExperienceWomen's HealthSession Job Focus:Time:9:20 AM - 9:40 AMAgenda Track No.:Track 1Session Type:TrackWhat’s Fueling the Next Wave of Boutique Growth?
Boutique fitness in 2026 is defined by precision: AI-personalized programming, integrated recovery, and new loyalty models that reward frequency, not just attendance. We’ll explore how leading concepts are shifting to performance-meets-wellness models, embedding diagnostics, and extending beyond the four walls through tech-enabled coaching and digital upsells. Walk away with the strategies to evolve your offering, deepen retention, and drive premium revenue in this next phase of boutique growth.
Session Topics:ScalingRevenue DiversificationDataAIDigitalizationScience-Backed TrendsLongevityPreventative HealthConsumer BehaviourMember ExperienceWomen's HealthSpeaker(s):
JJ Creegan
Chief Operating OfficerOrangeTheory FitnessJ.J. Creegan has been part of the Orangetheory team since 2020 and has been in the industry for +20 years. In his role as COO he oversees the strategy for the performance, support, & quality of all global studios.
Before joining Orangetheory, J.J. was a key member of the founding team and served as Chief Operating Officer at Youfit Health Clubs. In this role, he spearheaded operations, strategy, marketing, and culture, driving the brand’s rapid expansion from concept to over 120 owned and operated locations in under eight years. His leadership was instrumental in transforming Youfit into a prominent player in the fitness industry.
J.J. Is also a board member for the Health & Fitness association (formally IHRSA) advocating for our industry and representing OTF. His career in the industry began as a teenager stacking weights at an early Planet Fitness location.
J.J. is a true power walker who always prefers to start on the floor. His favorite benchmark is absolutely the 200m row. He and his wife Megan are happy parents to eight-year-old twins Jolene & J.J. IV.
John Meloun
Chief Financial OfficerXponentialSession Job Focus:Time:9:40 AM - 10:00 AMAgenda Track No.:Track 1Session Type:TrackAdapting Your Offerings for the GLP Era: The Latest in Science and Strategy
GLP-1 medications are reshaping why people walk through your doors, and what they expect when they do. We’ll explore how gyms, studios and clubs are responding with medical partnerships, habit coaching, adaptive programming that complements pharmacological weight loss and more. Walk away with actionable strategies to stay relevant, retain members, and create new revenue streams in this fast-evolving health landscape.
Session Topics:Revenue DiversificationScience-Backed TrendsPreventative HealthWomen's HealthSpeaker(s):
Tracy J Sims
Executive Director of Corporate Affairs - Diabetes and Obesity CareEli LillySession Job Focus:Time:10:00 AM - 10:40 AMAgenda Track No.:Track 1Session Type:TrackMorning Break & Networking10:40 AM - 11:20 AMMorning SessionsTurning Insurance into a Fitness Ally Doesn't Have to Be Difficult
Insurers are emerging as powerful distribution partners fueling engagement through fitness incentives, reimbursement programs, and digital health integrations. We’ll explore how leading operators are tapping into this ecosystem to attract new members, boost retention, and streamline backend operations. Walk away with a blueprint for building scalable, low-friction partnerships that turn insurance into a growth engine.
Session Topics:Revenue DiversificationPreventative HealthSession Job Focus:Time:11:20 AM - 12:00 PMAgenda Track No.:Track 1Session Type:TrackA Deep Dive into Women’s Health Capital Flows
This session will break down market growth, spotlight key players driving capital into the space, and explore where investors like Next Ventures are placing their bets. Walk away with a sharper understanding of where the money is going and why the smartest investors are already there.
Session Topics:Women's HealthScience-Backed TrendsLongevitySpeaker(s):
Melanie Strong
Founding PartnerNext VenturesSession Job Focus:Time:11:20 AM - 11:40 AMAgenda Track No.:Track 6Session Type:TrackCracking Corporate Wellness: How to Win, Scale, and Deliver ROI
Corporate wellness is evolving from a nice-to-have to a strategic investment in workforce health, equity, and retention. We’ll unpack how fitness and wellness brands are aligning with HR goals, navigating procurement, and building scalable programs for remote and hybrid teams. Walk away with a framework to win corporate deals, prove ROI, and activate partnerships that drive sustained revenue and brand visibility.
Session Topics:Revenue DiversificationLongevityMember ExperienceConsumer BehaviourWomen's HealthSpeaker(s):
Bill Bourque
Chief Operating OfficerEXOS
Andrew Matthews
Health + Performance Service Delivery LeadGoogle
Doug Leonard
Vice President of Partnerships & Strategic InitiativesSoulCycle
Dr. William Ajayi
Global Head of WellbeingNetflixSession Job Focus:Time:12:00 PM - 12:30 PMAgenda Track No.:Track 1Session Type:TrackLatest in Female Physiology - The Science that Will Define 2026
The future of women’s wellness is being shaped by science, not trends. This session dives deep into the latest research on hormone-responsive training and nutrition, sarcopenia resistance training, and stress resiliance, revealing how female physiology is finally taking center stage. Walk away with a data-backed understanding of what’s changing, what’s clinically validated, and what will define the next generation of fitness solutions for women.
Session Topics:Women's HealthScience-Backed TrendsLongevitySpeaker(s):
Amber Taylor
Chief Digital Product OfficerLes Mills
Jinger Gottschall
Director of Sports ResearchNew BalanceSession Job Focus:Time:11:40 AM - 12:10 PMAgenda Track No.:Track 6Session Type:TrackHow to Design for HER Based on Science-Backed Trends
Turning science into strategy is the next step and fitness operators are rethinking programming, coaching, and environments to meet women’s evolving needs. This session explores how to operationalize hormone-informed training, recovery protocols for perimenopause, and stress-responsive formats in real-world studio and gym settings.
Session Topics:Women's HealthScience-Backed TrendsLongevitySpeaker(s):
Sadie Lincoln
Chief Executive OfficerBarre3
Seane Marie Faulkner
Senior Vice President of Product & InnovationThe Well NYCSession Job Focus:Time:12:10 PM - 12:30 PMAgenda Track No.:Track 6Session Type:Track
Jump to: Wednesday, 18 Feb | Thursday, 19 Feb