In 2015, Priscilla Tsai set out to create a brand that would transform the beauty industry by empowering and celebrating people for exactly who they are. After years of not seeing her real skin reflected in the beauty industry and overpaying for a lack of results, she decided to start cocokind - a community brand rooted in transparency and accessibility.

With a commitment to high-quality formulas at transparent prices, cocokind develops every formula to deliver powerful results while being kind to sensitive skin. Their formulating philosophy is “a little bit often,” which means incorporating effective, clinical ingredients that can be used every day without compromising the skin barrier. Her products are accessible at every Target and Ulta in the country.

Priscilla was born and raised in Michigan and is a proud Taiwanese-American.

"I started cocokind to change the status quo of the beauty industry and break the cycle of “aspirational beauty. We are a company that doesn’t need to hide how we formulate, invests in highly effective but gentle formulas, and sets fair prices based on what’s inside the bottle. Most importantly, cocokind exists to ensure that all of us have a safe place in the beauty industry where we’re celebrated and accepted, exactly as we already are.” - Priscilla Tsai, cocokind Founder and CEO