Tina Henry Bou-Saba has actively invested in the consumer space since 2016 through CXT Investments, her personal investment vehicle. She enthusiastically champions purpose-driven entrepreneurs who are building the next generation of great consumer companies, including emerging brands and the technologies that enable them. An expert in beauty and wellness, Tina was an early investor in several of the most exciting brands in the category, including Dae, Kosas, Olive & June, and Saie. In 2021, she co-founded Verity Venture Partners, an early-stage consumer-focused investment firm. As a Managing Partner of VVP, Tina serves on the Board of Directors of Arrae, August, and Dae.

Tina is a trusted partner to entrepreneurs and company leaders. Her creative, collaborative, and supportive approach – in combination with sharp instincts for commercial opportunities and genuine passion for consumer products and trends – has made her one of the most respected investors in emerging brands.