Insights on meeting pet owners where their wallets and values are. As inflation, digitalization, and shifting values redefine pet ownership, the brands that win will be those that truly understand today's confident pet owner, and how that's changed what influences their decisions. In this session, FWD will walkthrough a framework designed to harness economic and behavioral data to design future-proof campaigns, make smarter portfolio decisions, and create more meaningful engagement across the pet owner ecosystem.