2025 Partners

Croda Beauty

Website: https://www.crodabeauty.com/en-gb

At Croda Beauty, we’re innovating for a beautiful world, one experience at a time. With a commitment to innovation, we craft sustainable high-performance ingredients that redefine beauty standards, set trends and surpass expectations. Our dedication to excellence and innovation drives us to develop ingredients that not only meet evolving consumer needs but exceed them.

With cutting-edge technology and capabilities in functional ingredients, actives and botanicals, along with our extensive formulation expertise, we can help you stand out in a competitive market and build an enduring brand in the global beauty industry.

Rabot

Website: https://rabot.us/

Alhena Ai

Website: https://alhena.ai/

Alhena AI helps retail brands transform customer experience into a growth engine with its Shopping & Support Concierge. Our proprietary hallucination‑free AI  delivers fast, accurate and brand-aligned interactions across the customer journey from pre-purchase discovery to post-purchase support. The core Shopping Assistant delivers conversational search, personalized product picks, and checkout nudges that lift conversion up to 4× and boost AOV 30%. Meanwhile, our Support Agent resolves 80 % of tickets autonomously, cutting costs while protecting CSAT. Trusted by category leaders, Alhena’s turnkey APIs and integrations help you launch revenue‑driving AI in days, not weeks.

Baker Tilly

Website: https://www.mossadams.com/home

Moss Adams and Baker Tilly have joined forces to redefine accounting, tax, and advisory services for the middle market. United, we bring a legacy and commitment to helping our clients embrace what’s next.

With more than 11,000 professionals in 90-plus locations nationally, our reach and resources fuel our ability to bring deep industry insights, bold thinking, and holistic solutions that serve our clients’ unique needs.

At Baker Tilly, we unlock the power of possibility for businesses ready to move forward. Discover more at: mossadams.com.

Cosmetic Group USA

Website: https://www.cosmeticgroupusa.com/

CyDen Limited

Website: https://www.cyden.com/

Flex

Website: https://www.withflex.com/

Flex is the HSA/FSA payments infrastructure powering enterprise health and wellness brands. Built for modern omnichannel retailers, Flex makes it simple for businesses to accept pre-tax health dollars online, in-store, and across subscription programs without the operational headaches.

Every year, Americans have access to more than $150B in HSA and FSA funds, but much of it goes unused due to friction in the payment process. Flex changes that by enabling brands to capture this untapped spending power while boosting average order value by up to 50% without adding new acquisition channels.

Whether it is managing mixed-eligibility carts, processing recurring payments, or instantly generating Letters of Medical Necessity for eligible products, Flex handles the complexity so your team can focus on growth. Our platform integrates seamlessly into your existing tech stack and supports everything from checkout to compliance, ensuring a smooth experience for both retailers and customers.

With Flex, consumers can finally use their health dollars the way they want on products that support recovery, performance, and overall well-being. For retailers, it is a low-lift, high-impact way to increase revenue, improve customer satisfaction, and stand out in a competitive market.

Flex makes health and wellness more accessible, one transaction at a time.

GoodKind Co

Website: https://www.goodkindco.com/

Based in Austin, Texas Goodkind is a leading manufacturer of clean and green beauty products. While we specialize in natural deodorant, skin and facial care products, the number one thing we do is build trust. Trust that we’re always going to tell you the truth about your formulation, trust that we’re going to make your products the way we say we will, trust that we’re going to deliver on time, and trust that we’re going to become your favorite business partner. Because without trust, none of the rest really matters.

Headkount

Website: https://headkount.com/

With a people-first mindset and speed as its superpower, Headkount helps indie and established beauty brands scale nationally into brick and mortar—without the burden of fixed overhead.

Lady Burd

Website: https://www.ladyburd.com/

Lady Burd has been manufacturing cosmetics, skin care, and personal care for over 50 years. With that comes an innate depth and breadth of experience that you wont find elsewhere. Family owned for three generations, Lady Burd treats all our customers and employees like an extension of our own family.

Over 50 years ago, Roberta Burd founded Lady Burd during a time when women entrepreneurs were an extreme rarity. Roberta found that it wasn’t easy or accessible for women to launch their own businesses, and she vowed to make a difference. For this reason, Lady Burd has kept its MOQs the lowest in the industry since inception. With only $150, you can start your own beauty brand and start turning your dreams into a reality.

While we pride ourselves on our ability to create small batch sizes for our customers just starting out, we’re also experienced with manufacturing for bigger brands. For years, we’ve helped our largest customers fulfill orders for big box retailers, brand name stores, and helped keep their supply flowing for their bustling eCommerce businesses. Here at Lady Burd, we do it all!

Lady Burd offers multiple turnkey services from logo and label design, to helping your brand get their products into PR Boxes. We can even help our customers source custom packaging and custom ingredients to include in their custom formulations.

Let us help you make your dreams become a reality!

MetaNovas

Website: http://www.metanovas.com/

Metanovas Biotech is a VC-backed early-stage startup utilizing AI and knowledge graphs to develop bioactive ingredients for consumer health products. Metanovas owns proprietary NLP techniques to construct high-quality knowledge graphs from the sea of biomedical literature and develops state-of-the-art deep learning models to discover and design consumer health products with clinical efficacy. Metanovas is the winner of the 2023 L’Oréal Big Bang Competition and has served clients from leading pharmaceutical, cosmetic, and dietary supplement companies. Metanovas currently has multiple novel ingredient pipelines under development, spanning areas of scalp health, skin aging, and microbiome modulation.

Norman Consultants

Website: https://normanconsultants.com/

Norman Consultants is a leading boutique Executive Search firm at the crossroads of Consumer and Technology, combining the strategic rigor of a top 10 firm with the agility and high-touch of a boutique. We collaborate with brands that are shaping the future, from skilled artisans and forward-thinking visionaries to pioneering innovators and discerning investors. Our expertise lies in identifying and placing exceptional leadership capable of driving transformative change, backed by a track record of tangible success.

Mintel

Website: https://www.mintel.com/

As a market intelligence agency, our understanding of consumers, innovation and global markets gives our clients the clarity to act and the confidence to lead.​

With over 50 years of expertise and millions of data points, we fuse the real-world understanding of Mintel’s experts with cutting-edge technology to uncover patterns and predict the future.​

Next starts here.

Omi

Website: https://omi.so/

Omi is a virtual photo studio that enables brands to create product photos and videos in minutes using 3D technology and generative AI, eliminating the need for physical photoshoots. Over 1,000 brands, including Clarins and Nestlé, leverage Omi to cut photo production costs while significantly enhancing performance across eCommerce, CRM, Social Media and Retail channels.

Stord

Website: https://www.stord.com/

SuperOrdinary

Website: https://superordinary.co/

SuperOrdinary is the leading global growth partner and e-commerce accelerator connecting brands, creators, and consumers everywhere. SuperOrdinary is the go-to partner for facilitating sustainable global expansion for today's most exciting consumer brands and creators. 

SuperOrdinary’s worldwide team of social commerce and marketplace experts help brands and creators establish influence, scale global sales channels, and build communities throughout the world. Superordinary works with over 250 of today’s leading consumer brands and has a network of over 65,000 creators globally. SuperOrdinary has offices and live-streaming studios in Shanghai and Los Angeles.

Validated Claim Support

Website: https://validatedcs.com/

Validated Claim Support is a founder owned and operated clinical research company that bridges the gap between objective, statistically significant clinical data and marketing ready assets. We specialize in industry leading before and after photography and compelling consumer facing before and after photography to promote product performance.

We understand what makes your brand unique, and we’re FDA Registered and Inspected and QVC/HSN approved. Our mission is to provide the highest level of customer service available industry wide, with no exceptions.

We promise to provide Ethical, Accurate, and Transparent service, and truly partner with you to help you achieve both your clinical and marketing needs.

Don’t just state your claims. . . Validate them! Let us help you give your customers a reason to believe in your products.

Yotpo

Website: https://www.yotpo.com/